Primo Interactive Blog
Primo Interactive Development Blog
Daily Definition – Authority Site
In: Glossary
20 Mar 2009Today’s definition is “Authority Site”:
authority site: a website seen by Search Engines as being trustworthy and influential. Typically, authority sites will have many incoming links (including from other authority sites, government and educational sites). Links from authority sites are typically given a high weighting by Search Engines.
Read more jargon-busting definitions at our Glossary »
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- Tags: authority site, Glossary
Daily Definition – Advertising Network
In: Glossary
19 Mar 2009Today’s definition is “Advertising Network”:
advertising network: a service whereby online advertising space can be purchased from a central source for distribution via a range of 3rd party web properties. The websites displaying purchased advertisements will receive a share of the revenue from the central source.
Read more jargon-busting definitions at our Glossary »
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- Tags: ad network, advertising, Glossary
Daily Definition – Meta Tags
In: Glossary
18 Mar 2009Today’s definition is “Meta Tags”:
meta tags: data that describes other data – In this context data included in the html header of a web page to provide additional information about the page including encoding and content summaries. Search Engines may consider the ‘title’, ‘description’ and ‘keywords’ meta tags when deducing the subject of a web page.
Read more jargon-busting definitions at our Glossary »
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- Tags: Glossary, meta tags
Daily Definition – Algorithm
In: Glossary
17 Mar 2009Today’s definition is “Algorithm”:
algorithm: a computational process, formula or set of rules used (in this context) by Search Engines to programatically define the relevance and importance of a page for a given search term.
Read more jargon-busting definitions at our Glossary »
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Daily Definition – Analytics
In: Glossary
16 Mar 2009Today’s definition is “Analytics”:
analytics: the process of gathering and analysing web server logs so as to monitor metrics such as visitor numbers, page views, recency, loyalty and bounce rates.
Read more jargon-busting definitions at our Glossary »
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Dell Voucher Code: 10% Off
In: IT & Computing
13 Mar 2009Get 10% off all Studio, Inspiron & XPS orders over £549 from our Dell Store between 13/03/09 and 18/03/09.
Enter code: MNL4D5R5RLP$L2
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- Tags: dell, Voucher Codes
Daily Definition – Alt Text
In: Glossary
13 Mar 2009Today’s definition is “Alt text”:
alt text: a textual description applied to visual media on a web page, which is displayed when, for example, an image is unavailable or a non-visual browser (screen-reader) is used. Alt text is used to make websites accessible to visually impaired visitors and to ‘describe’ images to search engines.
Read more jargon-busting definitions at our Glossary »
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- Tags: accessibility, alt text, Glossary
Flickr images via Getty
12 Mar 2009Selected Flickr users can now license their images for use by paying customers via Getty Images – who say about themselves:
From multi-million-dollar advertisers to leading newspapers, feature film and television producers to bloggers of all kinds – for premium digital content, the world’s most influential media look to gettyimages.com.
The partnership was announced in July 2008 and apparently invitations to Flickr photographers began in January 2009 with the ‘Flickr Collection‘ at Getty Images going live earlier this week.
This partnership will be of particular interest to Flickr photographers who’s work tends towards the commercial and dare I say functional if other stock photography sites are anything to go by, although with Getty’s media connections (see above) this may trigger a new generation of ‘Flickr Papperazi’!
Read more about the deal at the Yahoo! Blog »
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- Tags: flickr, news, Photography, yahoo!
Daily Definition – Cost per Action (CPA)
In: Glossary
12 Mar 2009Today’s definition is “Cost per Action”:
cost per action (CPA): an advertising model, common in affiliate marketing, whereby a publisher (affiliate) is paid by an advertiser (merchant) based upon a quantifiable action being performed by a user as a result of a measurable, trackable interaction with an advert.
Read more jargon-busting definitions at our Glossary »
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- Tags: cost per action, cpa, Glossary
Daily Definition – Long Tail
In: Glossary
11 Mar 2009Like any industry web design, development and online marketing have a profusion of jargon, TLAs (three letter acronyms) and abbreviations. With this in mind I will be adding a ‘daily definition’ (schedule allowing!) from our ever expanding glossary.
Today’s definition is “Long Tail”:
long tail: elongated search terms that add additional specific words to generic search terms – For example the generic search term “hotels” could be elongated to the geographic long tail search term “hotels london”, or the even more specific “boutique hotels london W1″ which, if optimised for, would likely generate fewer visitors, but higher conversion rates due to increased relevancy.
Read more jargon-busting definitions at our Glossary »
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- Tags: Glossary, long tail
About this blog
This Blog is a testing and development blog for the forthcoming PrimoWP theme for Wordpress from Primo Interactive.
This is NOT the PrimoWP theme
This is the Compositio Theme, created by Design Disease
When complete, the PrimoWP theme will be provided free of charge to the Wordpress community.
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