Posts Tagged ‘analytics

Today’s definition is “Conversion Rate”:
conversion rate: a measurement (percentage or ratio) of the rate at which a quantifiable goal (conversion) takes place. Conversions can include visits to a particular page, form submissions, sales etc.
Read more jargon-busting definitions at our Glossary »

Today’s definition is “Analytics”:
analytics: the process of gathering and analysing web server logs so as to monitor metrics such as visitor numbers, page views, recency, loyalty and bounce rates.
Read more jargon-busting definitions at our Glossary »

If you’re not monitoring your website’s ‘bounce rate’ then stop right there, get yourself a Google Analytics account and start monitoring it!
So, what is the ‘bounce rate’ and why is it so important? – Blogs, AJAX issues & single page site designs aside a ‘bounce’ is a session with a single page view, which effectively [...]


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