Archive for the ‘Glossary’ Category

Today’s definition is “Link Bait”:
link bait: editorial content created (typically as a blog post) with the primary intention of generating multiple inbound links to a website, often by using social engineering techniques and sensational or controversial subject matter.
Example: “This post could never be referred to as Link Bait”.
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Today’s definition is “Stickiness”:
stickiness: a measure of how compelling a website’s content is to visitors. A ’sticky’ website has low bounce rates – meaning that few users visit just a single page, long average session times and high visitor loyalty with users returning frequently.
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Today’s definition is “Quality Score”:
quality score: the score assigned by Search Engines that reflects the relevance of a web page’s content (amongst other historical and on-page factors). A high quality score results in higher rankings and lower bid requirements.
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Today’s definition is “Spider (Crawler / Bot)”:
spider (crawler / bot): a software application that is programmed to follow hyperlinks around the World Wide Web, collecting information about the pages it visits for later processing. The most well known spiders are those used by Search Engines to index web pages, but spiders are used for a [...]

Today’s definition is “Conversion Rate”:
conversion rate: a measurement (percentage or ratio) of the rate at which a quantifiable goal (conversion) takes place. Conversions can include visits to a particular page, form submissions, sales etc.
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Today’s definition is “PageRank (PR)”:
pagerank (PR): named after Google Co-Founder Larry Page, PageRank is a numeric value of between 0 and 10 that Google’s search engine algorithms assign to a web page to quantifiably indicate its popularity and ‘importance’. Toolbar Pagerank gives an approximate indication of a web page’s PR, but is infrequently updated and [...]

Today’s definition is “Authority Site”:
authority site: a website seen by Search Engines as being trustworthy and influential. Typically, authority sites will have many incoming links (including from other authority sites, government and educational sites). Links from authority sites are typically given a high weighting by Search Engines.
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Today’s definition is “Advertising Network”:
advertising network: a service whereby online advertising space can be purchased from a central source for distribution via a range of 3rd party web properties. The websites displaying purchased advertisements will receive a share of the revenue from the central source.
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Today’s definition is “Meta Tags”:
meta tags: data that describes other data – In this context data included in the html header of a web page to provide additional information about the page including encoding and content summaries. Search Engines may consider the ‘title’, ‘description’ and ‘keywords’ meta tags when deducing the subject of a web [...]

Today’s definition is “Algorithm”:
algorithm: a computational process, formula or set of rules used (in this context) by Search Engines to programatically define the relevance and importance of a page for a given search term.
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This Blog is a testing and development blog for the forthcoming PrimoWP theme for Wordpress from Primo Interactive.

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