Right on Cue for Thermofix
Posted: April 14, 2009 at 8:52 am by primointeractive
Dennis Taylor is Right On Cue for thermofix - Nationwide Insulation Installer (and Primo Interactive client) Thermofix Solutions Limited have welcomed Dennis Taylor, the ‘King of the Green Baize’ and one of the most recognised faces in snooker, to the Thermofix team.
To celebrate they will soon be launching a Green Ball Draw, where the winner will be presented with a snooker cue signed by Dennis himself! – We are told to:
Watch this space for details
See www.thermofixuk.com for more details »
Daily Definition – Link Bait
Posted: March 31, 2009 at 9:13 am by primointeractive
Today’s definition is “Link Bait”:
link bait: editorial content created (typically as a blog post) with the primary intention of generating multiple inbound links to a website, often by using social engineering techniques and sensational or controversial subject matter.
Example: “This post could never be referred to as Link Bait”.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Stickiness
Posted: March 30, 2009 at 8:10 am by primointeractive
Today’s definition is “Stickiness”:
stickiness: a measure of how compelling a website’s content is to visitors. A ’sticky’ website has low bounce rates – meaning that few users visit just a single page, long average session times and high visitor loyalty with users returning frequently.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Quality Score
Posted: March 27, 2009 at 9:33 am by primointeractive
Today’s definition is “Quality Score”:
quality score: the score assigned by Search Engines that reflects the relevance of a web page’s content (amongst other historical and on-page factors). A high quality score results in higher rankings and lower bid requirements.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Spider (Crawler / Bot)
Posted: March 25, 2009 at 9:44 am by primointeractive
Today’s definition is “Spider (Crawler / Bot)”:
spider (crawler / bot): a software application that is programmed to follow hyperlinks around the World Wide Web, collecting information about the pages it visits for later processing. The most well known spiders are those used by Search Engines to index web pages, but spiders are used for a number of purposes, including unethical ones such as the collection of email addresses for the sending of SPAM.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Conversion Rate
Posted: March 24, 2009 at 10:10 am by primointeractive
Today’s definition is “Conversion Rate”:
conversion rate: a measurement (percentage or ratio) of the rate at which a quantifiable goal (conversion) takes place. Conversions can include visits to a particular page, form submissions, sales etc.
Read more jargon-busting definitions at our Glossary »
Daily Definition – PageRank (PR)
Posted: March 23, 2009 at 10:25 am by primointeractive
Today’s definition is “PageRank (PR)”:
pagerank (PR): named after Google Co-Founder Larry Page, PageRank is a numeric value of between 0 and 10 that Google’s search engine algorithms assign to a web page to quantifiably indicate its popularity and ‘importance’. Toolbar Pagerank gives an approximate indication of a web page’s PR, but is infrequently updated and therefore purposely inaccurate.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Authority Site
Posted: March 20, 2009 at 1:09 pm by primointeractive
Today’s definition is “Authority Site”:
authority site: a website seen by Search Engines as being trustworthy and influential. Typically, authority sites will have many incoming links (including from other authority sites, government and educational sites). Links from authority sites are typically given a high weighting by Search Engines.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Advertising Network
Posted: March 19, 2009 at 7:30 am by primointeractive
Today’s definition is “Advertising Network”:
advertising network: a service whereby online advertising space can be purchased from a central source for distribution via a range of 3rd party web properties. The websites displaying purchased advertisements will receive a share of the revenue from the central source.
Read more jargon-busting definitions at our Glossary »
Daily Definition – Meta Tags
Posted: March 18, 2009 at 10:40 am by primointeractive
Today’s definition is “Meta Tags”:
meta tags: data that describes other data – In this context data included in the html header of a web page to provide additional information about the page including encoding and content summaries. Search Engines may consider the ‘title’, ‘description’ and ‘keywords’ meta tags when deducing the subject of a web page.
Read more jargon-busting definitions at our Glossary »